For 2010, I am pleased to announce a new personal nutrition sponsor—Science In Sport (SIS). Some of you may have seen the SIS logo before on the Team Saxo Bank professional team jersey. SIS are the leaders in sports nutrition from the UK. Their products are for the first time now available here in Australia, and I’m reaping the benefits of there fantastic range of products.
After initial talks with Matt Hodges and Michael O’Hara of Science In Sport here in Australia, they insisted rather than just signing a deal that they really wanted to make sure that I liked the product and that it was suitable for me. After using the products in training, I soon put pen to paper. I’m proud to be the first person SIS have sponsored here in Australia. Their product range is really simple as they have products for BEFORE, DURING, and AFTER exercise. The SIS ‘GO GELS’ stand out as a product I have really noticed a difference from. The SIS GO GEL was the worlds first Isotonic Gel. This is a type of gel that doesn’t need any water to wash it down. It’s so much easier to get down!
Here is what Science In Sport does in their own words:
“What’s the secret to training harder, racing faster, and recovering quicker?” was the question that persistently perturbed me, Tim Lawson, an athlete and head honcho here at Science In Sport. This question was the starting block that pioneered sports nutrition in professional athletics.
Born out of passion in 1992, we at Science In Sport have now gained credibility through our brand’s authenticity being recognised as the world leader in sports nutrition. SIS evokes the desire of performance excellence, focussing on the needs of athletes, where a fraction of a second can stand between success and failure, and one performance can change the world. Each of our products has a core function to energise, hydrate, recover, and enhance sports men and women.
Our open attitude and constant dialogue with the sporting community ensures insights that deliver the facts, which leads us to our unrivalled results. Accomplishing every athlete’s common goal promotes confidence through SIS. We inspire ambition by breaking records, winning Olympic golds, world championships, and Premiership titles. We know no bounds. We’ve scaled the heights of Everest, passed from pole to pole, and crossed deserts and the world’s oceans. We’ve been there and done that but still crave more.
When your body is pushed to the limit, we’re with you. We speak your body’s language. From training to competition, we’re part of the kit that compliments your performance. We’re the crucial part of the sporting ritual.
After enjoying great success overseas, Science In Sport is now available in Australia, with Matt Hodges as the brand‘s official representative. Matt was quick to realise the benefits of SIS a few years ago when he represented Great Britain in cycling. He then became heavily involved in the research and development of new SIS products, which eventually led him to work for SIS UK for over seven years. Now living permanently in Australia, Matt is the ideal person to promote SIS to the Australian market. In fact, if there‘s a more passionate advocate for SIS, we‘d like to meet them!
Check out Science in Sport.